Table 2: Platforms' commission to merchants in the three scenarios and the dominant merchant in each specific area.

Scenarios

Areas

Commission from Merchant A

Commission from Merchant B

Dominant Merchant

Intense (SC1)

0~L τ τ

NONE

Moderate (SC2)

0~L−a τ τ+ ∫ d ∗ L−a τ+λ L−x−a  dx

A

L−a~a τ τ

NONE

a~L τ+ ∫ a d ∗ τ+λ L−x−a  dx τ

B

Weak (SC3)

0~a τ τ+ ∫ d ∗ L−a τ+λ L−x−a  dx

A

a~L−a τ+ ∫ a d ∗ τ+λ x−a  dx τ+ ∫ d ∗ L−a τ+λ L−x−a  dx

NONE

L−a~L τ+ ∫ a d ∗ τ+λ L−x−a  dx τ

B