Advices for pricing strategies based on trust advantage.

Table 5: Advices for pricing strategies based on trust advantage.

Trust level	Market competition level	Pricing Strategies	Pricing purposes	Applicable contexts
High ( $Δ T > 0$ )	Moderate Competition (SC2)	Discount Promotion Strategy	Promote Sales	Constrained Production
		Going-rate Pricing Strategy	Reduce Competitive Risks	Homogeneous Products
		Cost-plus pricing Strategy/Target Profit Pricing Strategy	Keep Market Share	High Market Share; Lower Production Costs
	Weak Competition(SC3)	Low-price Strategy	Promote Sales	Lower Production Costs
		Going-rate Pricing Strategy	Reduce Competitive Risk	Homogeneous Products
		Precise Segmentation Pricing Strategy	Obtain Consumer Surplus	Highly Anticipated New Products
Low ( $Δ T < 0$ )	Moderate Competition (SC2)	Penetration Pricing Strategy	Promote Sales	Develop New Markets with General Products
Low ( $Δ T < 0$ )	Weak Competition (SC3)	Discount promotion strategy	Develop New Markets	Develop New Markets with Anticipated Products